Your choices
Site measurement, in plain terms.
Known Again keeps cookie-free website statistics separate from optional Google Ads measurement. You can allow or reject either choice independently.
Your preferences
Two independent controls.
Cookie-free website statistics
Vercel Web Analytics provides aggregate page and referrer statistics without analytics cookies. It also records anonymous enquiry milestones: a CTA click, actual form visibility, form start, submission attempt and server acceptance. It never receives names, email addresses, family questions or field values.
Google Ads measurement
Google's tag stays off unless you explicitly allow advertising measurement. Once allowed, it can load on an attributed Google Ads visit or a successfully accepted enquiry. Google decides whether the enquiry can be matched to an advert. Google can receive the IP address, browser and device information, full page address and any available click identifier, and can use advertising-measurement cookies and identifiers. Google does not receive the form answers, and Known Again does not use this for audiences, remarketing or personalised advertising.
Website statistics
Cookie-free website statistics are allowed on this browser.
Advertising measurement
Google Ads measurement is off because no permission has been given.
Each choice is stored in a small first-party preference cookie for one year. Rejecting website statistics also suppresses the anonymous enquiry-funnel events. Rejecting advertising measurement prevents the Google tag from loading. Google conversion cookies can last 90 days after an allowed Ads visit. You can change either choice here at any time.
For enquiry data, providers and retention information, read the privacy notice